WWF Ad Breaks Down What’s Caught On A Tuna Line

September 10th 2010

dolphin

A new ad by the World Wildlife Fund running in South Africa does a brilliant job of communicating just how many species suffer as a result of long-line tuna fishing. The ad reads,

“Only a tenth of the catch in long line tuna fishing is actually tuna. Most commercial fishing gear is not completely selective. As a result many endangered sea animals are also captured. To ensure the fish you buy is caught in a way that is environmentally friendly, text our fish sms number (079 499 8795) with the type of fish and you’ll receive an sms back as to weather it’s in the red, orange or green category.”

Well done, WWF. To learn more, visit their official site here.

AdsoftheWorld via Treehugger

Emmanuelle Chriqui Fronts New FilterForGood Eco-Film Project

September 10th 2010

emmanuelle entourage

Emmanuelle Chriqui, entourageAs part of Brita’s continuing FilterForGood campaign, the company has launched a new project with support from the Sundance Film Festival and Environmental Media Association to get people talking about finding solutions to environmental problems.

Entourage star Emmanuelle Chriqui, an EMA Young Hollywood Board member, appears in a new video asking people to submit their ideas — with one lucky person getting their concept turned into a short film and an all-expenses paid trip to the 2011 Sundance Film Festival to see the screening. Interested participants simply need to visit Brita’s FilterForGood page on Facebook to submit an environmental challenge facing their community. Share a brief paragraph (150 words max) on the challenge and why a short film would creatively inspire others to make a difference.

Check out Emmanuelle’s video after the jump below.

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Nissan Leaf Polar Bear Commercial Ends With An ‘Awwwww…’

It's a good thing he didn't run into Ted Nugent.

September 10th 2010

nissan leaf

Nissan has released their latest commercial for the upcoming all-electric LEAF — and as we mentioned earlier, it features a polar bear searching for answers as to why his world is melting away. (Somewhere, Knut the polar bear is upset he didn’t land this gig.)

Check it out below (and yes, that’s Robert Downey Jr’s voice you’re hearing at the end).

fashion out

Feel like giving fashion a high-five by opening up your wallet? This Friday, September 10, be prepared to throw down a little green (or a lot) in support of the second annual Fashion’s Night Out, a global retail stimulus program cleverly cooked up by Vogue editor, Anna Wintour, in response to the challenges the recession has placed on the industry.

Meant not only for the well-heeled but also for those who are (at least these days) pinching their pennies, everyone from designers and retailers to major fashion houses are offering parties galore, special discounts and prizes to stimulate consumer purchases.

If you’re planning on hitting the streets of New York City in anticipation of the launch of Fashion Week, you might be interested to learn that Fashion’s Night Out is taking on a particularly green hue with the following fun free events offered at Brooklyn’s Textile Arts Center in conjunction with Ecouterre: (bear in mind that there is a $10 suggested educational programming donation)

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NBA Star John Salley Gushes Over Planet-Healthy Vegan Diet In New Interview

September 9th 2010

NBA legend/ reality television star John Salley isn’t a shy man. In fact, he’s downright outspoken when it comes to his health.

John recently sat down with our pals over at VegNews.com for an exclusive interview about his plant-based diet and workout routine.

In the video, Sally shares his journey from Standard American Diet to macrobiotic, vegan, and finally raw vegan. The reason: health, spirituality and because he felt it was up to him to be “the mirror.”

The basketball star also talks about his time on reality television and how his peaceful way of life helped him survive.

Check out the video below to hear Salley in his own words. We know you’ll love!

Melinda And Bill Gates Foundation Present ‘The Future We’ll Make’ Photo Campaign

September 9th 2010

Wanna see the world adopt some sort of grand social change? Prove it! The Bill and Melinda Gates Foundation recently launched the “The Future We’ll Make” photo campaign, and they need your help. On the Huffington Post, Melinda writes, “At TEDxChange later this month, I’ll be talking about the some of the issues raised by [...]

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Twitter Thursday: Awesome Shoe ‘Conversions’ From Resole America

September 9th 2010

For this Twitter Thursday, we thought we might give you something that makes something you already have that much better. That’s the idea behind Resole America — which takes your old (and potentially worn out shoes) and breathes new life into them. In the process, you cut down on your waste, while getting to enjoy [...]

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She’s made some bold career moves (including pulling a Demi by shaving her head for 2006’s V For Vendetta) and also transitioned from being a longtime vegetarian to a straight-up vegan in 2009 after reading Jonathan Safran Foer’s much-discussed book Eating Animals. Not surprisingly, Natalie Portman’s impact has extended well beyond the entertainment world given [...]

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Larry Hagman’s Off-Grid Manse: Now Slightly More Affordable

September 9th 2010

If you were waiting for a price drop on Dallas-star Larry Hagman’s off-grid nine-bedroom, 14 1/2 -bathroom Mediterranean-style estate, prepare to get excited. If you were hoping for something under $9 million, you’ll have to wait longer. The previously listed $11 million dollar 43-acre estate appears to have been hit by the financial shit storm [...]

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PETA, PETA Butter. And Jelly.

September 9th 2010

To celebrate 30 years of fighting for animals, PETA has released an all-American foodstuff that’s as sticky as it is delicious. PETA Butter. “Peanut butter is used on one of the most popular sandwiches in America—and it’s vegan—so PETA Butter was a natural choice,” said PETA President Ingrid E. Newkirk. Yes, that’s right. Now you [...]

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