Emmy Sponsor Pushes Product, Gets Celebs to Pledge 2B Eco
Oh, giftsÂ galore at these awards shows!Â This year’sÂ Annual Emmy Gift Suite was held at the Hotel Sofitel in LA. In attendance was one of the sponsors, Ethos Environmental, Inc., the manufacturer of Ethos Fuel Reformulator. They claim thisÂ synthetic non-petroleum fuel supplementÂ significantly reduces vehicle exhaust emissions, fuel consumption, etc. etc.
After pushing their product, they “helpedÂ Emmy nominees and presenters become environmentally conscious.”Â Emmy celebrities such as Geena Davis and Paula Abdul were asked to “pledge their support to become environmentally responsible citizens.”Â Â
“We are pleased to be a part of the 2006 Emmy Gift Suite,” said Dan Atkinson, spokesperson for Ethos Environmental, Inc. “It is our hope that by educating celebrities about the impact of harmful emissions on the environment, other will follow suit and become part of the solution to keep our air clean.”
No word on what pledging to be “environmentally responsible citizens” involves. Wonder if it is more complex than buying a fuel additive.