The trend of offsetting energy use with credits that go towards the development of renewable energy sources is heating up. One company, NativeEnergy, is taking that challenge to movie studios and helping offset air travel, vehicles, editing, lights, trailers, etc. through a program called ReelCool.
The ReelCool program has helped offset movies such as Syriana, An Inconvenient Truth, and MTV’s Trippin’ series. Participating studios include Warner Brothers and Participant Productions. How long till we see a majority of movies offset through programs such as ReelCool? How about a portion of the profits donated to green causes? Obviously, the energy wasted promoted a movie is pretty massive — press junkets around the globe, massive celebrity trailers (though there is a new solution), and all the literature, marketing, and materials that follow. It’s good to see companies such as NativeEnergy pinpointing an industry and might just bite for good PR.