Bono & RED iPod Potential
Rumors are spreading in the eco-gossip world that Bono and Steve Jobs are working together to launch a special edition RED iPod, MacBook, and/or iMac in the near future.
Never heard of (RED) before?Â It’s Bono’s baby, and it’s so cool. Here’s a little more about it:
(PRODUCT)REDâ€™s primary objective is to engage the private sector in raising awareness and funds for the Global Fund to help fight AIDS in Africa.
Companies whose products take on the (RED) mark contribute a percentage of the sales from that product to the Global Fund to finance AIDS programmes in Africa, with an emphasis on the health of women and children.
Current (RED) products include a super-sleek RED Motorola SlvrÂ (UK only, boo!) and aÂ RED Amex cardÂ (ad features supermodel Gisele Bundchen), among others. The (RED) campaign is still much more visible in the UK than in the US, but I wouldn’t be surprised to see the concept really take off here.
A portion of each product sale goes to the Global Fund, an organization that helps women and children affected by HIV/AIDS in Africa.