by Rebecca Carter
Categories: Causes.

Red iPodRumors are spreading in the eco-gossip world that Bono and Steve Jobs are working together to launch a special edition RED iPod, MacBook, and/or iMac in the near future.

Never heard of (RED) before? It’s Bono’s baby, and it’s so cool. Here’s a little more about it:

(PRODUCT)RED’s primary objective is to engage the private sector in raising awareness and funds for the Global Fund to help fight AIDS in Africa.

Companies whose products take on the (RED) mark contribute a percentage of the sales from that product to the Global Fund to finance AIDS programmes in Africa, with an emphasis on the health of women and children.

Current (RED) products include a super-sleek RED Motorola Slvr (UK only, boo!) and a RED Amex card (ad features supermodel Gisele Bundchen), among others. The (RED) campaign is still much more visible in the UK than in the US, but I wouldn’t be surprised to see the concept really take off here.

A portion of each product sale goes to the Global Fund, an organization that helps women and children affected by HIV/AIDS in Africa.

Via – Think Secret via Sustainable Style

About Rebecca Carter

Rebecca Carter is the Co-Founder of Ecorazzi. Rebecca was recently featured in the book Hot, Rich, and Green. She is one of 70 eco-achievers featured in Glamour magazine in April 2009, named Best of Green 2010 by Miami Magazine and Best Environmentalist by Miami New Times Best of 2008. She's raising a couple of little boys in Miami and speaks English & Spanish. Find out more at www.RebeccaCarter.net. Follow Rebecca on Twitter: @rebeccacarter

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