by Rebecca Carter
Categories: Transport.

Richard BransonWhoa. I’m getting used to writing and reading about millions of dollars, but billions still takes my breath away. Richard Branson, the British billionaire behind the Virgin brand, pledged yesterday to invest over $3 billion over the next 10 years to combat global warming and promote alternative energy, according to CNN.

The money will come from the profits of the transportation sectors of his businesses – 100% of the profits. All profits. Wow. The announcement was made during Day 2 of the Clinton Global Initiative.

Watch the video of his announcement.

Thanks for the tip, Kevin!

About Rebecca Carter

Rebecca Carter is the Co-Founder of Ecorazzi. Rebecca was recently featured in the book Hot, Rich, and Green. She is one of 70 eco-achievers featured in Glamour magazine in April 2009, named Best of Green 2010 by Miami Magazine and Best Environmentalist by Miami New Times Best of 2008. She's raising a couple of little boys in Miami and speaks English & Spanish. Find out more at www.RebeccaCarter.net. Follow Rebecca on Twitter: @rebeccacarter

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  • http://www.rengen.info Lynn

    I remember reading something before about Richard Branson deciding to experiment with biofuels for the Virgin Atlantic fleet. I wonder how that worked out.