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Realtor Creates Star-Studded AIDS Benefit to Sell Home

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50 Bond StreetVia Curbed:

Corcoran broker Wendy Maitland is throwing a celeb-studded $1,000-per-plate dinner to raise money to fight poverty and AIDS in a Rwandan village. The party will be at the penthouse at 50 Bond Street, a property conveniently on the market for $7.5 million. Scheduled to attend: Julianne Moore, Matt Dillon, Marisa Tomei, Naomi Watts, Hillary Swank, Drew Barrymore and others. Come for the kids, leave with a condo.

Interesting marketing idea. Hold a celeb-studded (press-worthy) fundraiser (good for all), in a home that you are selling (clever).  

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