Last night the A-listers gathered in London for the Fortune Forum. An event which, described on their website, set out to be, “an historic evening of spectacular entertainment, dining and inspiration to fund the projects which can transform our world.” The Independent summed it up as, “a new style of fundraising, imported from America, and aimed at a new generation of super-rich donors.”
Attendees and speakers included former president Bill Clinton, Michael Douglas, Catherine Zeta-Jones, Sir Richard Branson, Deepak Chopra,Â Yusuf Islam (formerly Cat Stevens), and the Rat Pack.Â
The Independent gives us a quote from Renu Mehta, socialite and event organizer, “We are hoping to completely change the culture of giving in Britain, by stimulating philanthropic habits you’d normally only expect to see across the Atlantic. There are billions of pounds in untapped charity money wasted in the UK. We need to provide a system that helps people to give, and will get our levels into line with what you’d call the bigger nations. If it works, we will create a new generation of British philanthropists.”
This new non-profit organization is setting out to be a super-cool club for the super-duper wealthy. The idea is that these events will inspire the participants to work together to create large-scale, world-changing philanthropic projects in the areas of poverty, environment and “Silent Killers” (HIV/AIDS, Malaria, and Cancer).