Stella McCartney is definitely on to something. Her sales for the year are double from last and her fashion label is drawing praise from animal-rights groups and the fashion elite. Stella refuses to use any fur or leather in her collections while heavily integrating certified organic cotton. Here’s a recent excerpt from an interview,
“HOW COMMON IS GREEN LIVING IN THE LUXURY BUSINESS? It’s not common at all. That’s why people tend to focus on me. But it’s the truly modern way to address accessoriesâ€”it’s the only new thing out there.
HOW GREEN ARE YOU? I’m pretty green. I could be better, but I feel I’m a lot better than most. Do unto others as you’d have done unto yourself.”
Pretty deep, right? While it works great as filler, it underscores an important (dare I say) trend in the fashion industry. Is ethical design simply the new angle designers have been looking for? Is it daring and bold and creative? Should we praise these designers or simply roll our eyes at the expected shallow depths of their statements? For the record, I believe McCartney is the genuine article, but I wonder how many out there are just following her lead b/c of the conversation possibilities over martinis….