by Michael dEstries
Categories: Fashion.

stellamccartney_150.jpgStella McCartney is definitely on to something. Her sales for the year are double from last and her fashion label is drawing praise from animal-rights groups and the fashion elite. Stella refuses to use any fur or leather in her collections while heavily integrating certified organic cotton. Here’s a recent excerpt from an interview,

“HOW COMMON IS GREEN LIVING IN THE LUXURY BUSINESS? It’s not common at all. That’s why people tend to focus on me. But it’s the truly modern way to address accessories—it’s the only new thing out there.

HOW GREEN ARE YOU? I’m pretty green. I could be better, but I feel I’m a lot better than most. Do unto others as you’d have done unto yourself.”

Pretty deep, right? While it works great as filler, it underscores an important (dare I say) trend in the fashion industry. Is ethical design simply the new angle designers have been looking for? Is it daring and bold and creative? Should we praise these designers or simply roll our eyes at the expected shallow depths of their statements? For the record, I believe McCartney is the genuine article, but I wonder how many out there are just following her lead b/c of the conversation possibilities over martinis….

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

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  • http://www.rengen.info Lynn

    Eh, I tend to be suspicious of the fashion industry. I personally doubt that they’re really concerned about the environment and would probably just be more interested in riding along with the trend, just to be seen as green designers. But then again, that’s just me being very suspicious. =D