Celebrity Chefs, Organic Movement, Inspire Ford's New Colors
The current level of popularity of organic and raw foods — thanks to Chefs like Jaime Oliver and resturants like Paw-Raw-Dise — have inspired Ford Motor group to come out with some new colors that might appeal to ‘that other crowd’. From the article,
“The 2007 model year marks a new push at Ford Motor Co. to tie vehicles in with societal trends such as America’s zest for foods.‘There has been a lot of movement in the foodie culture,’ said Susan Lampinen, Ford group chief designer for color and materials. ‘There’s the raw food movement, organic foods the slow food movement. What person today can’t relate to food?'”
Let’s see: There’s the Ford Edge in Light Sage or Creme Brulee, the 2007 Ford Explorer SportTrac in Orange Frost, and the Lincoln Navigator in White Chocolate. While Ford is having fun with colors, ‘Razzi would like to suggest some of our own for the company. The 2007 Ford F-150 should come in ‘Bleed Your Wallet Dry Red’ while the Expedition should feature ‘Oil Executive Tangerine’. Ooh, and the Ford SuperDuty should have “Your Children’s Future Black”. That would rock.
Have fun playing with colors, Ford. Of the 19 cars you sell, only 3 get 30+ MPG. I think you have larger problems ahead.