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Mass Media Continues to Discuss Green Celebs

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Julia Louis-DreyfusThe Toronto Star came out with a story on Saturday that continues mass media’s look into do-gooding celebrities. What they do, why they do it, and if it’s a good thing. It’s like a summarized version of ecorazzi for newspaper readers: Cause Celeb.

“The thing that’s most important is that if celebrities are going to get involved, that it isn’t just one more celebrity finding a good cause to buff their name and image on,” Timmerman says. “Some celebrities are worth emulating and some are not.”

If a Hollywood star is known for, say, a drunk-driving record, then installing solar panels or driving a hybrid car would only go so far toward improving his public image.

“Just because somebody has a Prius, (do) they somehow become noble?” asks Timmerman.

I have to admit, though…I did learn something: “Julia Louis-Dreyfus and Brad Hall are devout environmentalists. Their newly designed home near Santa Barbara is a showcase of green design and state-of-the-art energy efficiency mechanisms.” I did not know that. Yet the water bottles still show up on her show. Julia – you have star-power…make them listen to you!

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