by Michael dEstries
Categories: Lifestyle.

snipshot_1anfamu5fv.jpgGive the world another 50 years, and I can understand a bottle of water costing $40-$50; but now? In what can only be described as a brilliant play on the wallets of the rich and famous, Kevin Boyd has created a bottle of water called Bling H20 (taken from a spring in Tennessee. IN TENNESSEE!) that costs about $36 in the U.S. and $46 in Australia. From the article,

“Mr Boyd, a writer and producer, said he arrived at the inspiration for Bling H2O working on film-studio lots. He said that, in Hollywood, bottled water was a fashion accessory and people chose a brand that reflected their personality. To capitalise on the market, he produced a glass bottle studded with Swarovski crystals, filled it with spring water and encouraged celebrities he knew to drink it.”

Careful celebrities….we’re watching you on this one. Already, it’s been reported that Paris Hilton bought as case of this stuff for $550. Mariah Carey and Shaquille O’Neal have also lapped it up.

What’s next? Pre-packaged ice-cubes made from spring water? Oh wait….

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

View all posts by Michael dEstries →
  • http://ecofriendlymormon.blogspot.com/ beckysoup61

    You kidding me on the ice cubes!!??! Wow. I’m trying to fathom how people can do that. How about just using a filter on your water? They aren’t that expensive. *Sigh*

  • http://www.ecorazzi.com rebecca

    I got an email a couple of weeks ago about some gourmet water from Australia or New Zealand or something that “never touches the ground” some how…it’s collected as vapor? I don’t know. Anyway, they wanted to send me free samples of this water from the other side of the earth, which is bottled in glass. Can you imagine? I deleted it, but should have kept it just to mock them.

  • http://ecofriendlymormon.blogspot.com/ beckysoup61

    Bizzare….doesn’t touch the ground?

  • Pete

    Ridiculous, yes, but on top of that its SO ugly! For $36 a bottle, they could have done a better job on the overall presentation. But nobody asked us, did they??

  • http://nitpicky.org lynn

    Ah, if we’re gonna talk about water or ice cubes, here’s another one: Diamond Ice.

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