Give the world another 50 years, and I can understand a bottle of water costing $40-$50; but now? In what can only be described as a brilliant play on the wallets of the rich and famous, Kevin Boyd has created a bottle of water called Bling H20 (taken from a spring in Tennessee. IN TENNESSEE!) that costs about $36 in the U.S. and $46 in Australia. From the article,

“Mr Boyd, a writer and producer, said he arrived at the inspiration for Bling H2O working on film-studio lots. He said that, in Hollywood, bottled water was a fashion accessory and people chose a brand that reflected their personality. To capitalise on the market, he produced a glass bottle studded with Swarovski crystals, filled it with spring water and encouraged celebrities he knew to drink it.”

Careful celebrities….we’re watching you on this one. Already, it’s been reported that Paris Hilton bought as case of this stuff for $550. Mariah Carey and Shaquille O’Neal have also lapped it up.

What’s next? Pre-packaged ice-cubes made from spring water? Oh wait….

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About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

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