by Michael dEstries
Categories: Causes.

priuspremiere.jpg

You’re never going to believe this. Word is, some celebrities showed up at an event in a Prius! That’s right, a Pri…oh, nevermind. The proverbial broken record continues to spin “Don’t Fence Me In!” while Hollywood eschews the traditional limo or hummer in favor of hybrids the Toyota Prius. Ok, who brought the hummer?

Glamour Magazine partnered up with Toyota Hybrid Synergy Drive to give the night a lime flavor; while also honoring environmental activist Laurie David. The inspiration for this year’s theme, David selected the NRDC (National Resources Defense Council) as her charity of choice for the evening. She was featured in Glamour’s December issue and was presented a Women of the Year award by Robert F. Kennedy at Glamour’s 17th annual awards ceremony at Carnegie Hall.

Other celebrities attending or honored included David Bowie, Sandra Bullock, Billie Jean King, Susan Lucci, Barbara Walters, Angelica Houston, Stephen Colbert, Rosario Dawson, Catherine Zeta Jones, and others.

Seriously, whoever is in charge of marketing over at Toyota deserves a raise. I’ve rarely seen such a successful campaign to get celebrities gaga about driving a car for under $30K. Honda, what is wrong with you?

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

View all posts by Michael dEstries →
  • http://www.ecorazzi.com rebecca

    Nice catch! I know, I was at a Green Building Conference the other day and there was a Hummer in the parking lot.

  • http://www.statikmountain.com peter kovarik

    Statik Mountain manufactures clothing of the highest quality for the active lifestyle. When we chose to develop our line of fashion forward outdoor apparel using ‘green’ fabrics we decided to focus on bamboo for a number of reasons. If you’ve never felt a bamboo garment before then you’re in for a big surprise – softer than cotton with a natural sheen of cashmere.
    Now imagine a garment this soft and comfortable being able to go right into your washing machine that is also biodegradable when you’ve outgrown it. Too good too be true? We thought so too until we learned why. Bamboo fiber is hypoallergenic, absorbent, and fast-drying. It is naturally anti-bacterial (therefore pesticides use during growth is eliminated) and will not trap odor. Like other natural fibers, it allows the body to breathe as the fabric absorbs the sweat away from the body (hydrophobic). As a result, bamboo fabric stays around 2 degrees cooler in hot weather and also keeps you significantly warmer in the cold.
    It also is the most abundant (grown on five continents) and is the most sustainable of the natural fibers as it is extremely fast-growing. If there is sufficient rainfall, no additional irrigation is required. And because no pesticides are required for it to grow it can be harvested again and again.

    Thank you for your time.

    Please visit our site.

    Peter Kovarik

    VP Operations

    Statik Mountain Co.

    55 West Beaver Creek Rd. Suite 23

    Richmond Hill, Ontario

    Canada L4B 1K5

    t: 905.881.6007

    f: 905.881.1006

    http://www.statikmountain.com