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You Are Greener Because of Them

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The current article you are reading does not reflect the views of the current editors and contributors of the new Ecorazzi

StingIt’s official. Celebrities ARE bringing more awareness to environmental issues; at least that’s what a recent study in the UK has found. Interestingly enough, a company that makes recycled toilet paper commissioned the study. Pro-enviro-celebs mentioned included Sting, Bono, and Davina McCall. The article continues,

“Today’s celebrity-driven culture is a driving force behind the change in attitudes,” said Christine Clarke, Marketing Director for Nouvelle. “Focus groups have shown us that role model celebrities such as Bono and Jamie Oliver are key in changing consumer behaviour.”

“We are surprised by the rate of change amongst consumers,” added Christine Clarke. “It has accelerated since the environment has been taken up as a ‘fashionable’ cause. Influential personalities such as Davina McCall are putting environmental issues on the map and making them part of everyday life.”

Did a certain celebrity help turn YOU on to the environment? Mine was Leo.

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