by Michael dEstries
Categories: Fashion.

summer rayne oakesSummer Rayne Oakes is keeping busy lately with projects like Eco4TheWorld, Behind The Label, and , well, simply being a professional model. Her activist stance on sustainability; especially with how it applies to the fashion industry makes her on of the few inside voices working to make a difference. Others include Stella McCartney, Victoria-E, and Sadie Frost.

Summer recently announced that she’s landed the role of Acting Editor at Lucire Magazine — one of the first fashion publications to go from web to print. It was founded in New Zealand, which, as some of you know, is my second home. Kiwis Rule. Summer shares with us on her blog what plans she has for the direction of Lucire,

“The eco movement is still in its infancy, but it was imperative to lay the groundwork for a larger movement. Since the making of the magazine, we have devoted multiple pages to designers and causes that have connections with greater social and environmental movements. We will continue that reporting in a greater capacity. Each page will become more connected to the greater whole. Our reporters & photographers will ask themselves, “How is what I am writing/shooting adding greater value to the world while still keeping the readers interest?” – “How do these trends connect to our everyday lives and the world around us?” These are just some of the exciting challenges we have identified, and I think we are ready to embrace them.”

We applaud Lucire’s decision to bring Summer onto the team and hope her insight gives the publication the extra boost it needs to hit a news stand near you (currently, the mag enjoys great circulation in New Zealand, Australia, Romania, and other nations). For more on Summer’s announcement, cruise on over to her site.

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

View all posts by Michael dEstries →
  • http://victoria-e.com Victoria E

    Wow, and she thought she was busy before – an editor’s job is truly 24/7.

    Also, surreal, I never thought I would be mentioned on Ecorazzi; I feel famous ;)

  • http://www.furfree.hsus.org Andrea

    Lucire is also really cool because the founder, Jack Yan, is against fur.

  • Bren

    He also wrote the book, Beyond Branding, which is a good read. They make a good team.

  • http://jackyan.com/blog Jack Yan

    Thank you for the support over my decision and for the kudos!