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Simmons Goes The Extra Mile, Actually Visits Diamond Mine

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snipshot_7ldv9194tpk.jpgWe’ve chatted that Russell Simmons would be making a trip to Africa soon to visit a diamond mine, and this past Wednesday he succeeded with that mission. The Hip Hop mogul, who also runs Simmons Jewelery Company with De Beers, took a delegation to visit the Jwaneng Mine in Jwaneng, Botswana, the largest and richest diamond mine in the world by value.

In preparation for the release of the controversial new film from Leonardo DiCaprio, ‘The Blood Diamond’, Simmons is on a fact-finding mission to “to South Africa and Botswana to explore how the diamond industry – and his company – can empower the lives of African people and communities where diamonds are a natural resource.”

Thanks to the gossip queen, Perez Hilton, for the tip!

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Veld donates money to farm animals and also serves them

Lest we be confused that their giant V logo stands for anything other than Veld.

Trading beef for beans is not a solution, veganism is

Please do substitute beef for beans, but also have tofu instead of turkey, carrots instead of chicken, and I think you see where I’m going.

Guys, extortion isn’t an effective form of vegan advocacy

Assuming we can extort people into respecting the lives of others makes no sense.