If you have ITV, you’d better be watching it this week. Extinct started on Saturday and runs through the week.
Extinct is a major new series that will highlight the plight of some of the world’s most endangered species.
Presented by Zoe Ball and Sir Trevor McDonald, Extinct will give you at home the chance to donate and raise funds for eight ‘flagship’ species – Bengal tiger, mountain gorilla, giant panda, Asian elephant, polar bear, orang-utan, leatherback turtle and hyacinth macaw.
Throughout the week, eight celebrities including David Suchet, Anneka Rice and Pauline Collins will report from far-flung places around the world explaining the threats and problems facing each of the species.
You can make a difference by pledging donations, raising money and voting for the species you support.
I wish I could see the show, because judging by their super complete website, it’s got to be a great program. To get a sneak peek at where the celebs will be reporting from, visit the Interactive Map. Sadie Frost is with the organ-utans in Indonesia saying, “We don’t realize how serious the whole situation is.”
ITV has come up with an interesting way to raise funds to help save all of these species from extinction. You get to vote for your favorite animal, just as you would vote for Carrie Underwood on American Idol. Of the 50p that it costs to call in each time, at least 30p will go to charity. The winning animal will receive 50% of all funds raised to help save it from extinction. The other 50% will be split amongst the other animals.