I’m always inspired by the story of how Eric Ryan and Adam Lowry, the co-founders of Method, came up with their idea to make cleaning products. They jumped off the couch one day, decided they were going to create something, and went to the supermarket. There, they simply browsed the aisles looking for something they could make ‘better’. That product was dish soap (which has since evolved into a myriad of cleaning products) and the rest if history. This was only a couple years ago….every time I walk the aisles of a supermarket, I tend to think of that story. What could I invent that would change the industry?
Anyways, Eric and Adam are being honored for that change by PETA; not just for their green, earth-friendly products, but also for their refusal to test anything on animals. The company’s Web site states,
“[W]e never test our products on animals, and neither do the suppliers of our raw materials. That would be dirty, and we’re against that.”
From dish soap and laundry detergent to window cleaner and dryer sheets, all of method’s products are made from natural, biodegradable ingredients; are free of animal-derived ingredients, and are available in refreshing fragrances such as pink grapefruit, cucumber, lavender, and mint. They’re also fairly expensive; but a small company like Method has an uphill battle to fight in production costs against the other players that aren’t so animal/earth friendly. I think a few extra dollars to promote such corporate practices is well worth it. Congrats to METHOD on their award!