The relentless push of the American Auto Industry to further ignore the environmental impact of its vehicles continued this weekend (in grand Hollywood style) at the 2007 Detroit Auto Show. Called ‘GM Style’ the invitation-only event featured such celebrities as Kristen Bell, Nick Cannon, CariDee, Carmen Electra, Vivica A. Fox, Laird Hamilton, Cheryl Hines. Jennifer Hudson, Minka Kelly, Jimmy Kimmel, Mario Lopez, Nick Lachey, Danny Masterson. Petra Nemcova, Rosie Perez, Gabrielle Reese, Ashley Scott and Christian Slater. Jay Z even stopped by to give the world its first look at the “Jay Z Blue GMC Denali”. Oil executives have got to be smiling from ear to ear at the news.
Kimmel hosted a online video stream (which can be found here) and interviewed celebrities on the red carpet gushing about their favorite vehicles–which surprisingly, all happened to be GM! I’m sure this had nothing to do with the fact that they were also seen walking the catwalk with these newly introduced automobiles. Groan. GM also released a new version of their Hummer; for which Michael Clarke Duncan could not stop raving about ‘his current Hummer and how cool this one looks.”
Oh well. At the end of the day, the paychecks that these celebs received to attend this event and get cozy with the vehicles there is not that surprising. After all, we can’t expect all of Hollywood to go green, electric-conversion kit crazy on us. What we should expect–and demand–is an American auto industry that attempts to be more innovative and release efficient vehicles. I could care less about a non-working prototype green vehicle that may or may not come out in 2010. I understand that most Americans still prefer SUVs and hot-rods–but at least give us the opportunity to change. Till then, your competition is the only answer.
For a full list of the stars (and the vehicles they represented), jump on over to AutoBlog for the full details.
photo credit: autoblog