Dude, You're Planting A Tree! Michael Dell Adds Green Options To Sales
It’s green mania people, and the computer industry is embracing the movement in everything from free recycling of old systems to energy-efficient chips. Even better, Michael Dell, CEO and Founder of Dell Computer, ushered in a new level of corporate support by offering customers the option to “Plant A Tree” to offset their purchase. From the article,
“[Dell] would begin a program called â€œPlant a Tree for Me,â€ asking customers to donate $2 for every notebook computer they buy and $6 for every desktop PC. The money would be given to the Conservation Fund and the Carbonfund, two nonprofit groups that promote ways to reduce or offset carbon emissions, to buy and plant trees.”
Dell is flush with cash, so I rather wish the whole process came at no extra cost. However, Dell is covering the administrative costs, so it’s a start. They also offer free recycling on all their systems which is a step above their competitors as well. All in all, a real positive green step for the computer industry; and corporate America in general.