Good Morning America did a piece yesterday on celebrities and the environment. And they didn’t call us! Hmpf. They highlighted the actions of Cameron Diaz, Leonardo DiCaprio, Brad Pitt and Ed Norton.
And for the question we are most often asked about why celebrities are involved, Cameron Diaz had this to say, “you want to be thoughtful and just don’t want to go for the trend, you don’t want people to jump onboard because it’s popular. You want to be vested in it.”
Plus, I learned something I should have already known. Ed Norton’s BP Solar Neighbors program means this: “Every time an invited celebrity purchases a BP solar system for their home, BP donates a similar system to be installed on a low-income familyâ€™s home in South Central Los Angeles.” Nice.
Watch the video or read the transcript here.