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Toms Shoes for Tomorrow

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Remember the cute, almost creepy brother & sister team from Amazing Race 2? Blake & Page made it to third place in the game, allowing us a long time to get to know them. That’s why when I saw a pod on Current TV yesterday about Toms Shoes, I knew I knew this guy!

TOMS Shoes for Tomorrow was founded by Blake Mycoskie, based on a typical shoe of Argentina – alpargatas. It is a socially responsible, for-profit business. For every pair of shoes that Toms sells, a pair of shoes is donated to a child in need.

Toms has gotten a lot of media attention lately, and is a favorite of Sienna Miller and designer Karl Lagerfeldt. Plus a little marketing ploy that Blake does? He always wears a different shoe on each foot. Why? So that someone will ask him about it, and he can tell them about Toms. 

The shoes will run you around $38, and the “tiny toms” for kids will launch in 2007. Too cute.

The video below covers their Shoe Drop 2006, where they delivered shoes to children in South America. Blake said that he will never hand a child their pair of shoes. Each child gets the shoes placed directly on their feet, to give them each extra attention, touch and love.  

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