by Michael dEstries
Categories: Animals.

It appears that Pamela Anderson’s and PETA’s efforts to pressure POM into discontinuing tests on animals were successful. The company released a note saying, “Neither POM
Wonderful nor its related entities provide funding for ongoing animal testing on POM Juice (or POM Tea). Moreover, there are no plans to do so in the future.”

A few months ago, PETA discovered that POM has been funding animal research in a bid to back up health claims related to pomegranate juice. The animals were submitted to cruel experiments, such as balloons inflated into live rabbits to study erectile dysfunction or baby mice were suffocated to the point of brain damage. PETA sent a letter to POM telling them to cease such tests immediately, but POM responded that it had absolutely no intention to.

Then PETA pulled out the big guns. Pamela Anderson. As we reported on, Pam took POM onto the battlefield, and with PETA, started a public relations nightmare for POM; which included videos, pictures, and an all-out boycott of the product in favor of POM’s animal-friendly competitors. From the release,

“This is a huge victory for animals who are being tortured and killed in laboratories, and it exposes just how ridiculous the vivisection industry is as a whole—torturing animals to promote fruit juice! With this announcement, POM joins other compassionate juice companies like Welch’s, Naked, Frutzzo, Old Orchard, Lakewood, and many others that have provided written assurances to PETA.”

Hit PETA for more. You may now resume drinking your POM juice. For $6. Pam’s off to continue her fight against a stamp honoring KFC. Watch out Col. Sanders!

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

View all posts by Michael dEstries →
  • http://www.caringconsumer.com William McMullin

    Go to http://www.caringconsumer.com to find out which companies do not test on animals.

  • http://bluebutterfly05.proboards28.com/index.cgi Melissa

    Awesome news! :)