Now here’s pushing the envelope for you: a fashion show with trapeze artists and pregnant ballerinas as models? Not if you’re Rogan Gregory and Ali Hewson (also known as Bono‘s better half, who’s also into all things green) – the masterminds behind alternative fashion label Edun. Indie film veterans Rain Phoenix, Zooey Deschanel, as well as former soap star Ian Buchanan, were models for the show, among other, more interesting characters. (Tap dancers, anyone?)
The label debuted its fall collection in New York City’s East Village, partially inspired by the atmosphere of Midnight in the Garden of Good and Evil, amidst song-and-dance numbers that not only highlighted international issues like global warming and the militarization of America, but also featured eco-friendly materials like organic textiles, as well as being the forerunner in sustainable manufacturing in many Third World countries that create their clothes.
It’s always impressive when you hear people who use their celebrity for a cause that’s more than just skin-deep: they consider ways on how such events can be used to sustain lives and to promote an ongoing sense of a global community.