Global warming awareness is stepping up here in the Philippines, and local celebs like Paolo Santos, Patty Laurel, JC Gonzales, Chiqui Roa-Puno along with businessman Guillermo Luz and a jeepney driver named Vener Cardenas (the average Joe of the bunch) are all lending a hand. They’re part of Klima (pronounced as ‘klee-ma’) Climate Change Center’s cleverly named “Be On The Low-Carbon Diet” campaign.
The Low Carbon Diet shows ways to reduce CARBON dioxide emissions on a PERSONAL level at home, in school, in the office, in the car, etc., mainly through conservation and efficient use of energy and other resources.
Included in the diet regimen are simple but very helpful habits such as electricity & water conservation, proper waste management, paper recycling, and efficient driving habits.
Each of them appear in different campaigns, with Patty providing tips on how students can help the environment, Paolo talking about how simple lifestyle changes can help reduce emissions, and Chiqui offering energy-saving ideas for households. Vener’s campaign targets his colleagues in public transportation, and encourages them to adopt better driving habits which I think will not only reduce emissions, but also increase safety on the road.
Images taken from the Klima website
L to R: Patty Laurel, Paolo Santos, Guillermo Luz