Well, here’s a new spin on climate change. Fashion company Diesel has announced a new ad campaign that warns about the detriments of global warming, but then goes on to show that it will still be a rockin’ good time with hot bodies and plenty of cool garments (or lack thereof.) It even shows certain locales (like Mt. Rushmore in a tropical setting or cities consumed by water) and places beautiful models rubbing tanning cream on other models or speedboats dodging buildings with bikini-clad hotties on board. What the?
To balance out this ‘spin’, they list several things you can do to prevent climate change (though after seeing the ads, you’d be compelled to wonder why you wouldn’t want it to happen.) including turning off lights, walking to the store, having sex quietly –what? That’s right, the first tip to preventing global warming is to have sex; which will keep you warm and therefore reduce the heating bill. Hey, whatever works. There’s also a link to StopGlobalWarming.org in case you’re done oogling the tits and ass of impending global doom.
A really sad take on the serious nature of climate change? Absolutely. It’s light-hearted to be sure, but if you fail to get beyond the first video, you’re more likely to take the advice of Sarah Silverman and speed the process along. Whereas her parody is pure satire, this campaign seems a bit more “don’t worry, be happy, look good”. I’m not so sure the message they’re sending out is effecitively balanced by the other points on their site. I’d be curious to hear your thoughts; but in the meantime, keep your rock-hard abs and that tanning lotion on standby.