The parent company of the label Madonna, Red Hot Chili Peppers, and Faith Hill call home is on the road to going green. Last week, Warner Music Group announced that all CD & DVD products in the US will use “ecologically-enhanced paper packaging” before March is out. What’s that mean, exactly? They’ll be using post-consumer fibers, avoiding virgin fibers from any endangered forests, and completely prohibiting the use of paper that contains mercury, a neurotoxin.
All of this progress is thanks to a two-year partnership Warner established with the great NRDC. Warner isn’t stopping there, however. They are also developing a company-wide reduction or offsetting of greenhouse gas emissions. First step, measuring their carbon footprint. (Measure yours now.)
Other green initiatives that Warner is working on include carbon-neutral events and a waste reduction and recycling program. I love it! Way to go, leading the pack.
Thanks for the tip, Worsted Witch!