The parent company of the label Madonna, Red Hot Chili Peppers, and Faith Hill call home is on the road to going green. Last week, Warner Music Group announced that all CD & DVD products in the US will use “ecologically-enhanced paper packaging” before March is out. What’s that mean, exactly? They’ll be using post-consumer fibers, avoiding virgin fibers from any endangered forests, and completely prohibiting the use of paper that contains mercury, a neurotoxin.

All of this progress is thanks to a two-year partnership Warner established with the great NRDC. Warner isn’t stopping there, however. They are also developing a company-wide reduction or offsetting of greenhouse gas emissions. First step, measuring their carbon footprint. (Measure yours now.)

Other green initiatives that Warner is working on include carbon-neutral events and a waste reduction and recycling program. I love it! Way to go, leading the pack.

Thanks for the tip, Worsted Witch!

Get Ecorazzi in your inbox, once a week:

About Rebecca Carter

Rebecca Carter is the Co-Founder of Ecorazzi. Rebecca was recently featured in the book Hot, Rich, and Green. She is one of 70 eco-achievers featured in Glamour magazine in April 2009, named Best of Green 2010 by Miami Magazine and Best Environmentalist by Miami New Times Best of 2008. She's raising a couple of little boys in Miami and speaks English & Spanish. Find out more at www.RebeccaCarter.net. Follow Rebecca on Twitter: @rebeccacarter

View all posts by Rebecca Carter →