GM held their sixth-annual Ten Celebrity Charity Event at Paramount Studios this past week and included a green theme (who isn’t these days?) to their line-up for cars accessorized by celebrities. Apparently, celebrities that chose to walk the catwalk with the cars also received a sizeable donation to their favorite charity. The list of green cars, pulled from a GM Blog, included the following,
“Chevy Volt Plug-in Electric Vehicle, the Chevy Equinox Hydrogen Fuel Cell, the Chevy Sequel Hydrogen Fuel Cell, the Saturn VUE Greenline Hybrid, the Saturn Aura Greenline Hybrid and the Cadillac Escalade Hybrid â€” all models that illustrate GMâ€™s commitment to producing fuel-efficient vehicles and developing the technology that will ensure sustainability in coming decades.”
Of course, GM was also quick to remind us that they’re not too anxious to rush into the future. Also on hand were the usual suspects of gas-guzzlers including, “the ultra-cool Camaro Convertible Concept, the all-new crossover GMC Acadia, the custom Jay-Z GMC Yukon Denali, and the new Cadillac CTs.”
To be sure, it was a star-studded affair and the bevy of celebrities meant that many, charities benefitted from their participation. At the event were Jennifer Hudson, Jackie Earle Haley, and Adriana Barraza, along with Teri Hatcher, Mary J. Blige, Katherine Heigl, Masi Oka, Mario Lopez, Emmy Rossum, Jeremy Sisto, Christina Milian and Roselyn Sanchez, Carmen Electra, Emmy Rossum, Denise Richards, Bruce Willis, Paula Abdul, Pete Wentz, Jaime Foxx, Chris Kattan, many, many more.
It’s disappointing to see that GM’s green theme extended to only the cars. It would be nice if additional charities (such as the National Resource Defense Council or Sierra Club) might have benefitted in some way. Taking the initiative to make the event carbon-neutral would have also added more weight to the theme. Still, there’s hope based on the green cars above that hints of future eco-awareness might extend beyond this TEN party. The Big Three have a lot of catching up to do.