Did you know that your version of Internet Explorer is out of date?
To get the best possible experience using our website we recommend downloading one of the browsers below.

Internet Explorer 10, Firefox, Chrome, or Safari.

Cont(RED)versy: Bono's Project (RED) Under Microscope

Like us on Facebook:
The current article you are reading does not reflect the views of the current editors and contributors of the new Ecorazzi

AdAge has created a big controversy regarding Bono‘s (RED) campaign. They say that the campaign isn’t working and huge amounts of money have been wasted on the marketing of it.

(RED) CEO Bobby Shriver fights back saying that the $18 million raised so far (number soon to be updated $25 million) is an incredible number, “five times the amount given to the Global Fund by the private sector in four years.”

As for the marketing money spent, Shriver argues that the money would have been spent anyway by companies marketing their products – it just wouldn’t have had the (RED) message.

I’m siding with Shriver on this one. What I think Advertising Age is having trouble with is that (RED) is not a non-profit venture. It is a social venture that is meant to profit both the selling company and the charity.

Via – Gawker

[poll=7]

Like us on Facebook:
0 Comments

Amendments to Animal Slaughter Practices Will Never Be “Enough”

Tyson is back in the news, and their efforts to appease Mercy For Animals have come up short.

10,000 Take Over Grant Park for Chicago Vegan Food & Drink Festival

On Saturday June 10th, ten thousand people helped prove that there’s success in promoting veganism, and tons of fun to be had doing it.

Forbes calls another PETA misstep ‘success’

The only ‘success’ or ‘victory’ for animals is new and continuing vegans.