Courtney Cox, Evangaline Lily, Lindsay Lohan, Maria Menounos, Mariska Harigitay, and Sarah Chalke can now claim themselves green mavens when it comes to lipwear designs.
Each of the starlets collaborated with CARGO at Sephora to design unique lip hues that are eco-friendly. Planet Love (TM) is a collection of 12 lipsticks that are packaged from a biodegradable container made from corn. According to a Toronto press release:
This first -of-its kind innovation uses PLA (or polylactic acid) instead of traditional petroleum-based plast for the lipstic tube. PLA is a polymer made entirely out of corn; a resource that renews itself in only 100 days. In addition, PLA is the first and only polymer on the market that is greenhouse-gas-neutral and thus helps in the fight against global warming.
The best part of this socially conscious brand is that the packaging comes in a biodegradable box that is embedded with wildflower seeds that can actually be planted. $2 from every lipstick sold is donated to St. Jude Children’s Hospital.
By literally planting new seeds to sow, these lipsticks are taking eco-beauty to a whole new level of growth!