by Michael dEstries
Categories: Fashion.

We’re going to try a new thing here where we product spotlight, but provide a little more background on the company behind the celebrity association. First up is Jake Gyllenhaal and Loomstate Jeans.

Loomstate uses 100% organic cotton — grown free of pesticides, herbicides and synthetic fertilizer. According to their website their fabric is “is woven with raw organic cotton yarn, paying homage to processes used before the advent of industrial farming. We embrace the beauty of the flaws this process yields because it reflects the character of the natural cycle.”

Reviews of the jeans borderline positive and giddy. One blogger called them “the softest jeans he’s ever had right out of the box and you don’t have to run around for a year riding your motorcycle to get them this broken in.” There are also some unique touches, similar to Lucky Jeans, that I find amusing. For instance, the “Nature Calls” fly, with the image of a whimsical leaf on the other side. Or the fact that the tag reads “Organic is good for everyone.” And “cold wash and hang dry in the sun.” Additionally, the paper tag attached to the jeans reads, “The black specks on this paper stock are seeds. To grow, plant and water.” Nice!

So, as you can see, they’re a pretty eco-friendly jeans co.  According to USAToday, actor Jake Gyllenhaal (as well as a host of other celebs) love the look and feel. Have a look at their site and if you own a pair, let us know what you think!

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

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