Did you know that your version of Internet Explorer is out of date?
To get the best possible experience using our website we recommend downloading one of the browsers below.

Internet Explorer 10, Firefox, Chrome, or Safari.

Discovery Channel To Launch PlanetGreen Network In '08

Like us on Facebook:
The current article you are reading does not reflect the views of the current editors and contributors of the new Ecorazzi

snipshot_d41kd1ao3ldh.jpgLook out Sundance Channel, Discovery is hot on your tail! In the wake of success with their visually-spectacular Planet Earth, Discovery executives yesterday announced plans to launch a new network channel called PlanetGreen dedicated solely to green lifestyle programming. A $50 million dollar investment for original content will push the concept forward with a launch in 2008. From the release,

“‘The Earth has been central to Discovery since John Hendricks first chose the planet to represent our brand. The goal of Discovery PlanetGreen is to use Discovery’s worldwide credibility to be the most comprehensive and trusted global resource for celebrating, preserving and protecting the planet,’ said Zaslav. ‘The enormous viewer response to PLANET EARTH demonstrates the interest and passion for more information about our
wondrous planet. Discovery PlanetGreen aims to be the number-one media destination for this growing consumer segment.'”

Unlike Sundance’s THE GREEN which features a three-hour block of time, Discovery’s PlanetGreen will be a 24-hour channel expected to debut in over 50 million homes. In addition to green programming, Discovery will also be making a commitment to increasing its own corporate sustainability. LEED certification will be pursued to make their global headquarters in Silver Spring, Maryland carbon-neutral.

I’ve always been impressed with Discovery’s network programming — especially on the HDTV side of things. I look forward to enjoying a new green network that’s up as late as I am. Hit the press release for more!

via GreenOptions

Like us on Facebook:
0 Comments

PIG TRIAL VERDICT: PIGS LOSE, PETA WINS

In short, the lawyers ineptly argued that pigs are not property, and then went on to argue that they are property.

The only label you need on egg cartons: exploitative

We have to recognize that the ‘free range’ campaign (and the many chicken related campaigns like it) is as frivolous as the ‘humane meat’ one.

The True Carnage of the Film “Carnage” – Part 2

It fails as education because whatever useful information it manages to convey, any benefit of this is negated by the confusion it fosters in an arena that is already beset with massive confusion.