by Michael dEstries
Categories: Film/TV.

With Sundance Channel’s THE GREEN set to premiere on April 17th, the ad campaign to let people know about this great new series is in full swing around the United States. As one reader name Jack pointed out, this isn’t necessarily a good thing.

“I find it funny that Sundance Channel wants to have “Green” centered shows, but when advertising them forgets to think Green.  They currently have backlit posters in underground, well lit tunnels in the Grand Central Subway station in New York.  You’d think all that extra electricity would be a no-no for people who want to sell us their ideas on protecting the planet.”

Once again, Jack brings up a great point on researching every step of a green outreach — from production values to the advertising campaign. The message of the television show trumps a minor offense like this one, but if they’re trying to make an impression with 24 hour backlit posters, at least use LED or some other method. Can anyone snap a photo of these posters and send them in? I was just there yesterday and missed out!

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

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  • Jillian

    The ads in question are in light boxes, yes, but those boxes are owned by Grand Central and were leased. I think this refers to the tunnel connecting the 4,5,6 lines with the Shuttle to Times Square. I’m not sure we can get bent out of shape on this one.