With Sundance Channel’s THE GREEN set to premiere on April 17th, the ad campaign to let people know about this great new series is in full swing around the United States. As one reader name Jack pointed out, this isn’t necessarily a good thing.
“I find it funny that Sundance Channel wants to have “Green” centered shows, but when advertising them forgets to think Green. Â They currently have backlit posters in underground, well lit tunnels in the Grand Central Subway station in New York. Â You’d think all that extra electricity would be a no-no for people who want to sell us their ideas on protecting the planet.”
Once again, Jack brings up a great point on researching every step of a green outreach — from production values to the advertising campaign. The message of the television show trumps a minor offense like this one, but if they’re trying to make an impression with 24 hour backlit posters, at least use LED or some other method. Can anyone snap a photo of these posters and send them in? I was just there yesterday and missed out!