by Michael dEstries
Categories: Fashion.

Sustainable fashion is taking off in a big way throughout the industry. We’re starting to see organic cotton, recycled polyester, and fibers made from pop bottles weave their way into everyday garments. Style has not been sacrificed as a result of this shift and many stars are big fans of alternative choices that blend sustainability and quality.

We profiled Jake Gyllenhaal and his choice in organic jeans from Loomstate previously  and now we’re going to take a look at 2(x)ist — a pioneer in fashionable eco-friendly men’s underwear. As Treehugger wrote last year, “The company has embraced soy as a fibre for their line of underwear. ‘The whole world seems to be going soy,’ said Jason Scarlatti, the design director for 2(x)ist. ‘Look at soy milk and soy lattes. We wanted to be on the pulse on what’s going on.’”

Good call, Jason. Not only that, but the company has also introduced a line with bamboo fibers infused with carbon. Who would have though underwear could be so, well, high-tech? Apparently, celebrities Janice Dickinson and Fred Durst are big fans of the line and online reviews rave about the softness. 

For you ladies out there, this website is definitely for you. As expected, plenty of men in underwear. If you’re interested in learning more about sustainable alternatives for those undergarments, have a look at a report from Victoria-E on the various brands available in the marketplace right now!

Thanks Linton for the tip!

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

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