Rachael Ray‘s latest pet project is the establishment of an non-profit group called The Yum-O! Organization, which aims to put a stop to childhood obesity. Bill Clinton is also lending a hand, and he and Rachael announced this partnership on April 26th on Rachael Ray.
Ray says The Yum-o! Organization (the name is drawn from one of her signature phrases) will work with schools to improve cafeteria food, create scholarships, educate parents about healthy eating and help fund charitable groups that feed needy children. Read more.
I understand childhood obesity, heck, just obesity in general, is a big problem in America, and it’s great that a campaign like this has been launched, but wouldn’t she send a stronger message by carefully choosing which products she should endorse? Sure she’s helping Dunkin’ Donuts provide healthier food options, but even so, endorsing such food products don’t appear to be in line with her latest cause.