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Coachella: TRASHed

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This post was contributed by Dino Malvone. Learn how you can become part of the Ecorazzi team.


If you’ve ever been to an outdoor music festival, you know that each one, in its own right, evokes a nostalgic vibe: alive with the scent of the unbathed and spilled beer – the scent of both enhanced by temperatures soaring above 100°F. Each festival has had its share of problems: Woodstock ’69 plagued with heavy rains and mud abound, Woodstock ’99 with roaring fires and rioting, and even past Coachella events, cursed with financial woes. But all these events have one thing in common, and that’s: what to do with all that trash?

But this year, the Coachella Valley Music and Arts Festival, the three-day long music festival held annually at the Empire Polo Fields in Indio, California, decided to do things a little differently. With a crowd of over 60,000 people for each day, why not incentivize them to recycle? So, Coachella introduced their, “10 for 1 Bottle Recycling Centers” program, where you bring them 10 empty water bottles and redeem them for 1 free new bottle of water. Score! Beats paying $4 for a bottle of water, right? With socially aware acts such as Rage Against the Machine and Willie Nelson on the bill, I bet this push to recycle was a welcomed addition to the Festival’s lineup.

Last year, at the 2006 festival, TRASHed represented with 35 recycling/trash stations around the main festival grounds and back stage. TRASHed was a year long trash education program developed by Fashion Peace that redefined the way people and businesses viewed recycling and trash collection. Each station was equipped with signage directing people to the trash or recycling bins. The recycling bins were designed by talented artists all along the west coast.

The 2007 festivities came to a close last night, featuring such acts as Bjork, Red Hot Chili Peppers, and Rage Against the Machine. For information about next year’s event, visit the official Coachella website.

Via – Boing Boing

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