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How Do You Like Them "Green" Apples?

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How green is your PC? For many of us who sit in front of computer screens for a living often neglect to ask ourselves this very question. We all know the age-old adage: It Ain’t Easy Being Green. Ain’t that the truth? As the world becomes a greener place, companies are being called upon to be more social responsible. The entire corporate social responsibility (CSR) movement is moving full-speed ahead, and those not willing to jump on board will be left in a cloud of green dust.

Apple has recently come under fire for continuing to create products that contain a number of extremely toxic chemicals and failing to recycle older products as efficiently and as often as they should.

Well, according to Apple.com, things are changing. Today we saw something we’ve all been waiting for: the words “A Greener Apple” on the front page of Apple’s site, with a message from Steve Jobs saying “Today we’re changing our policy.” There is so much enthusiasm around this campaign, and although it’s pretty cool, there are other steps yet to be taken. Apple users want an Apple that isn’t just skin-deep green, but green to the core.

Not only is Apple promising to remove chemicals like Lead, Arsenic and Mercury from their products, but they also promise to ramp up their recycling efforts.Way to go! I figure, even if the company is buckling under pressure from consumers, this is still major news, and we’re all very proud of their efforts.

Being green conscious has become a deeply held cause embraced by many of Hollywood’s elite. We already know a few eco-conscious celebs that use Apple products: Mia Farrow (amazing work with saving Darfur), Al Gore (tons of great stuff on climate control) and many many others. Now is the time for those celebrities, especially Al Gore, America’s best-known environmentalist and a member of the Board of Directors of Apple, to champion this through. We need his voice, as his echoes the loudest and can be heard by the masses. This is just one step in the right direction. One small step, but every bit makes a difference.

For more information about their new initiative, please visit Apple’s page: A Greener Apple.

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