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"Plastic Bag" Craze Inspires "I'm Not A Smug Twat" Version

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smug twatAs we reported earlier, people are dishin’ negative reviews on the latest “eco-bag” craze with good intentions apparently overshadowed by the umbrella of “I’m Not A Plastic Bag”. While not created to stand as a symbol of everything green and holy, the Anna Handmarch tote has unfortunately fell victim to social consumerism and is now demanding poor souls to wait in line for hours. So, what to do? Well, how about make fun of the entire craze?

That’s exactly what one enterprising UK designer decided to do with her new “I’m Not A Smug Twat” take on the fashion phenomenon. From the article,

“‘I came up with the idea when I saw reports of people queuing at Sainsbury’s. I don’t understand why anyone would want to queue for hours just to get their hands on a bag. It seems crazy,’ said designer Marissa Vandersee.”

Her new bag is also more “local” than the original — making them herself and then selling them at London’s Brick Lane and Broadway market.

“‘They’re supposed to be ethical and yet it turns out they’re exploiting people. My bag might be a bit more expensive but the only cheap labour I’m exploiting is me.’ She added: ‘I also support local sourcing and production. My fabrics are sourced in Northern Ireland, England and Italy, while they are produced in London and Wales.'”

These are hilarious — though British humor is always more edgy than anything Americans could get away with on their bags. We’ll probably see some bland version that says something like, “I’m Not A Consumer” or something equally horrible. “Smug Twat” just hits it home like no other expression.

Hit Marissa’s site for more — and to order your own bag!

via Hippyshopper

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