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Hosted by activist / environmentalist / model Summer Rayne Oakes, Replay officially launched its line of organic blue jeans to a receptive star-studded crowd last weekend in New York City.
Celebrities such as Michael Lucas, Eric Mabius, Rachael Leigh Cook, Ben Jelen, and Mario Cantone came out to support the launch and pick up some organic goods at the same time. According to a recent article, the Replay Jeans are particularly green because of their attention to detail.
“For example, the thread used for the seams and the inside pockets is organic cotton, as are the bar tacks that have replaced the traditional metal rivets. The buttons are made with vegetable-tanned leather and attached by hand using rough twine.
The jeans will be packaged in recycled paper and sold in all Replay stores throughout the world, and featured in window displays designed with an â€œecologyâ€ theme.”
For more information, hit the official website (warning, it’s annoyingly flash heavy).