In the world of organic and sustainable food, Whole Foods is a celebrity in its own right. While CEO John Mackey has experienced his fair share of controversy lately via blog battles with Michael Pollan, there is no doubt that local and organic food is on the map because Whole Foods helped place it there. And with the recently launched Secret Ingredient, a weekly cooking show, we predict Scott Simons to be a future celebrity in the world of green grub!
According to the press release:
“We hope to deliver inspiration,” said Scott Simons, Whole Foods Market food aficionado and host of Secret Ingredient. “Because we focus on only one ingredient per episode, viewers really get to know the featured item and take away practical cooking tips and recipes. Top that off with easy yet tasty meal solutions and Secret Ingredient is a home cook’s treasure.”