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Glowing Amber Green

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amber-ad.jpgUsing celebrity to raise awareness about important issues is not only beneficial to the cause itself, but on a more personal note, it makes writing about celebrity all that much more gratifying. Amber Valletta, actress and model, is the latest celebrity to lend support to a cause that’s particularly meaningful to her: the danger of mercury in our fish.

Sitting on her front porch, wearing jeans and a white shirt, Amber talks about what it was like growing up in Oklahoma with her mother, an active anti-nuclear power activist. She also discusses her role with the organization, Oceana, a group dedicated to raising awareness about the dangers of mercury in the fish we and our children are eating.

The ad was crafted by New York-based documentary house, Kontentreal. These guys specialize in environmental issues, and the campaign has 13 celebrities in 13 different spots talking about their relationship with the environment.

“We wanted a broad spectrum of people that would speak to multiple audiences,” said Karena Albers, co-owner and co-director of Kontentreal. “The commonality is that they are all passionate about environmentalism.”

Other celebrity participants include Gabrielle Reese, Josh Lucas, Daryl Hannah and Tim Robbins. The spots are viewable on Sundance’s Web site, as well as on the Sundance Channel.

To view any of these ads or for more information about other green initiatives at Sundance, please visit the Sundance Channel: The Green site.

via Adweek

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