One of Britain’s former top supermodels, Jodie Kidd, has gone into “overdrive” since seeing Al Gore’s An Inconvenient Truth last summer. As she recently told the magazine New Consumer,
“The environment is an issue close to my heart. I’m not stuck in the city where you’re cocooned, I’m out in the country so you see what’s going on.” And she’s worried, to the point of rambling panic. “I’ve only had one frost this winter, and there are the flowers!” I’ve had flowers shooting that really shouldn’t be.”
She takes her hat off to fellow stars, like Leonardo DiCaprio: “I think it’s wonderful that big names are bringing light to truths about what’s actually going on,” she says of Leo’s Blood Diamond. She’s also got words of praise for fellow model Laura Bailey, who’s in the process of setting up an eco fashion label with Jemima Khan.”
Kidd was recently signed to represent the ‘Eco Elite range of appliances for LG. As the article points out, “The rather snazzy looking Steam Direct washing machine uses 35 per cent less water and 21 per cent less energy than traditional washers and it has been rated A++ for energy efficiency.” Groovy.
For more Kidd green goodness, hit New Consumer’s site.