British rock group The Holloways are preparing to team up with Friends of the Earth for their “The Big Ask” campaign. The musicians will play a series of concerts in UK seaside towns to support eco-tourism.
Taking to the road in a London Red Bus (biodiesel?), the group will spread their campaign message of pushing for the British government to ensure its climate change policy reduces greenhouse gas emissions by 3% over the next year and every year after that. From the article,
“Speaking of their decision to join forces with Friends Of The Earth, band member Bryn Fowler explained: ‘We wanted to show you can go on holiday with a minimal carbon outlay and still have a great time. British seaside towns have been dying for years and now is the time to bring these great towns out.’”
Good on ya, guys! Friends of the Earth, much like Reverb, is a phenomenal organization to team up with and turn your music tour green. We have no doubt some excellent education and positive responses will come out of this.
If you’ve never heard of The Holloways before, I would encourage you to have a listen. In my opinion, they sound very similar to Phish, but with a greater mix of rock and folk. Good stuff. Hit their site to have a listen — and check out the new single “Generator”.