Fast fact of the day: The Day After Tomorrow was the first film to go carbon neutral. Way back in 2004, Twentieth Century Fox paid $200,000 for a reforestation project to offset some 10,000 tons of carbon dioxide emissions. A true harbinger of things to come.
Today, film studios are kicking it old school by taking responsibility for an industry criticized for massive pollution and waste. Studios such as Tine Warner, Paramount, and Universal, are working to reduce the environmental impact of their productions.Â Some have even gone so far as to hire a person that specifically deals with environmental initiatives. Their jobs are to work with producers and directors on choosing construction materials, lighting and air-conditioning and motors, looking to minimize greenhouse gases. From the article,
“After Native Energy worked with Participant Prods. and Paramount Vantage on offsetting the carbon footprint for “An Inconvenient Truth,” Vantage president John Lesher vowed to go carbon neutral on all its projects. ‘You can’t work on ‘An Inconvenient Truth’ and not be deeply affected,’ says Lesher.
Universal Pictures and the Conservation Fund are pushing an initiative to plant a forest of trees — and simultaneously promote Tom Shadyac’s $175 million comedy “Evan Almighty,” which they claim is the first comedy to “go zero” and “zero out” the film’s carbon emissions.”
On the sets of films Anchorman, 40-Year-Old Virgin and Knocked Up, steps were taken to use Eco and Evo limo services to pick up stars from airports. It’s reported that EMA executive director Debbie Levin is working with California Governor, Arnold Schwarzenegger, to put together a green standard for all the studios. What a great initiative THAT would be!
So, beyond the stars, Hollywood is working hard to green the production process as well. I like the idea of seeing measurable results from carbon offsets (like the above-mentioned forests) rather than simply sending money somewhere to be invested someday. Blockbuster films can now do more than simply entertain.
Hit the jump for more details on Hollywood’s green production plans…