May 17th 2007

Foho: The Evolution Of Hippy Fashion Takes A New Direction

Filed under: fashion — michael @ 1:08 pm

With an eye on the latest fashion trends, we’re here to tell you that Boho has evolved in Foho. I know, I know, you can’t believe it either.

What the hell am I talking about? I’m not sure if I’m following what I’m typing, but here goes. Apparently, Boho (or Bohemian) fashion was all the rage last year. It incorporated a hippy-feel with cowboy hats, large medallions, and floaty flowing outfits. It was embraced by the Olsen twins, Kate Moss, Sienna Miller, and Elle Macpherson to name a few.

Instead, this year, we have “Foho”. From the article,

“Foho is about a more understated, eclectic mix, fusing classic Boho elements - Seventies silhouettes, crochet trims and trippy hippie prints - with more subtle folk pieces, such as washed-out denim and traditional embroideries. Crucially, it also throws in something modern like a great big shiny It-bag or über-cool trainers. It’s cooler and far more authentic than Boho and owes more to the original folk look of the Seventies.”

Got that? The Foho label is rallying behind earth-friendly materials; most notably organic cotton. Celebrity-hippies such as Milla Jovovich or Danish supermodel Helena Cristensen are launching their own fashion lines that include folky pieces such as floor-length tiered dresses with crochet or lace trims, dreamy washed out floral prints, velvet ribbon belts, and denim flares. Whatever happened to jeans and a white t-shirt?

For more Foho mojo than you can handle, hit this article.


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One Response to “Foho: The Evolution Of Hippy Fashion Takes A New Direction”

  1. I know this was so last year, but I’m all about the foho, earth friendly, organic cotton.

    Check out my line of kids organic clothing. http://www.weweclothing.com

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