Did you know that your version of Internet Explorer is out of date?
To get the best possible experience using our website we recommend downloading one of the browsers below.

Internet Explorer 10, Firefox, Chrome, or Safari.

Spotlight: NBC Universal Prepares For A Greener Future

Like us on Facebook:
The current article you are reading does not reflect the views of the current editors and contributors of the new Ecorazzi

nbc greenAs we reported earlier this month, NBC Universal is getting serious about taking entertainment green. Today, additional details were released that give us a good idea of the steps they plan on taking.

NBC U will join parent company GE’s “ecoimagination” initiative with a company wide effort to green everything from corporate operations to film, television, and its Universal theme parks. The goal is a paltry 3% reduction in greenhouse gases by 2012. Honestly? Couldn’t we at least shoot for 5%?

Regardless of numbers, NBC U’s “Get On Board” program will be an excellent primer for getting employees and local orgs behind green efforts. From the article,

“‘Now is the time for us not just to think green but to act green,’ said Jeff Zucker, NBCU President and CEO, in Thursday’s announcement. ‘We must run our businesses in a way that respects and protects our most valuable resource, the environment. This comprehensive program is a first series of steps that we hope will set a new course for the entire industry.’

In addition, extensive recycling programs and maximizing the use of nontoxic cleaning products and low-emission paints, sealants and lacquers will be instituted.  NBC U’s various networks will also carry environmentally-themed service announcements, tips, and a complete airing of the Live Earth concert series on July 7, 2007 around the world.

Is this the start of a deeper shade of green for Hollywood? Beyond the Prius and personal campaigns of its stars, the film industry has been hammered for the environmental hell it wreaks during the production process. I’m inclined to believe that we’ll see real results from studios; substantial reductions in waste and intelligent considerations for recycling and energy. Let’s hope such “ecoimagination” turns into the real deal.

Like us on Facebook:
0 Comments

Mercy For Animals Opposes And Promotes Animal Exploitation, Somehow.

Someone who actually promotes veganism promotes only veganism.

The “No Animals Were Harmed In The Making Of This Film” Lie

Use is harm and that’s of any animal, in any way.

Notes From A Vegan Field… Or Three

Creative, non-violent vegan education, means talking to hundreds of people in one day and other times, it means talking to one.