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NBC To Broadcast 22 Hours Of Live Earth Madness This July

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Remember when the new Millennium hit (socially, not technically) in the year 2000 and every news station broadcast specials from around the globe for 24 hours? I clearly recall waking up at 4am to watch the first island nation celebrate; not purely for the historical significance but also to witness any technical devastation that might follow in the wake of the Millennium Bug.

Well, this coming July 7th there’s a different threat looming in the guise of climate change that will receive special treatment from the Live Earth concert series. To join in the music celebration of bringing awareness to this issue, NBC has announced a 22-hour broadcast extravaganza starting at 4am EST. From the press release,

“The U.S., U.K., Brazil, China, Australia, South Africa, Japan and Germany will be hosting cities. Performers Kelly Clarkson, Dave Matthews Band, John Mayer, The Police, Akon, Smashing Pumpkins, Kanye West and Sheryl Crow, in addition to other major headliners, will also participate.

President of NBC Universal Cable, Jeff Gaspin, is quoted as saying, ‘By leveraging all of our properties, we will reach millions of viewers with this important call to action to combat global warming, while offering our audiences an incredible entertainment experience from today’s biggest artists.'”

Can you handle 22-hours of music madness?

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