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Jennifer Aniston Gets Behind Dumb Water

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We’re a little late to the game on this story (we hate it when everyone else is having fun and doesn’t let us know!) but apparently Jennifer Aniston has decided to promote a bottled product called Smartwater. Oh, how deliciously wicked of her.

Anyone tuned into the environmental scene knows that bottled water is one of the dumbest inventions the human race has come up with. Yes, it has practical purposes in places where tap water is horribly wrong, but for the large majority of those living in the developed world, this is not an issue. It’s one of the reasons why UNICEF launched The Tap Project  and why restaurants in San Francisco are starting to ban it in favor of tap water.  We’ve been so brainwashed into believing that bottled water is better for us that we completely view any other alternative as a detriment to our health. Never mind the fact that tap water is more stringently monitored and more tightly regulated than bottled water. Never mind that of the 8 billion gallons consumed by Americans in 2006, only 15% of the bottles were recycled.

So, we’re definitely disappointed that Jennifer has become an investor and spokesperson for Smartwater — a label that claims to be a sports drink because of its infused electrolytes. Um, right. Sure, she’ll make lots of money — bottled water makes billions a year — but it’s just a strange move for someone who has been involved in charity work many times before and understands the desperation out there for access to clean water.

Let’s hope something “trickles” down in the end to make us believers again.

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