While stars of the Indian cinema may remain somewhat unknown in the States, it’s a good bet that things will not remain that way for long. More than 500 million people in 110 countries tuned in for the International Indian Film Academy Awards (IIFAs) Sunday night in Sheffield, northern England — designed to honour Bollywood talent and promote its films abroad.
Much like the Oscars, this year’s theme was decidedly earth-friendly with a green carpet rolled out to replace the traditional red. From the article,
“Shilpa Shetty, who won the UK’s reality TV show Celebrity Big Brother, said raising awareness about climate change was especially important as India’s economy develops rapidly. ‘India can be a very important hand globally in this issue,’ Shilpa said.
Big B Amitabh Bachchan agreed. He urged fellow stars to join him in a bid to raise awareness of the issue.
‘India also needs to be aware of global warming because it is a rapidly developing economy… I hope that through our deliberations, through my voice and through my face, I will be able to impress upon other members of my community who are equally important to this cause because they have a face and they have a voice.'”
Well said. Many saw 2006 as a “landmark year” for Indian cinema — with more recognition, international distribution, and increased financing. Several popular Indian stars have also managed to find cross-over appeal in other markets. Tagging such a massive event with a green theme is encouraging — especially considering India’s rising impact on carbon emissions. Hit the jump for more.