Image Credit: Rolling StoneRolling Stone joins about every other magazine on the planet (score!) by publishing an environmental issue, specifically, a "special report on climate crisis". Apparently, that warrants a sleeveless Sting, along wi…

These all target the architectural design community, feature beautiful photography, and see it as part of their mission to minimize the environmental impacts of their publications on the environment. Both GreenSource and ED+C publish “eco-audits” describing the savings their paper choices create. ED+C uses New Leaf paper, and GreenSource uses Rolland paper, both 100% pc/pcf papers. One issue of GreenSource, for example, saves 225 mature trees; saves 31,470 pounds of greenhouse emissions; and saves 259 million BTUs of energy and 153,000 gallons of water. And that’s for a relatively small circulation of around 45,000. Imagine the impacts a magazine like Rolling Stone could have by making the commitment to the recycled paper. It’s not just about planting trees to assuage one’s environmental guilt or to greenwash; it’s about figuring out ways to not cut the trees down in the first place.