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Dear Bruce: It's Time To "Live Free" And Buy That Electric Car

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I just caught the first 10 minutes of Live Free Or Die Hard (the 4th film in the Die Hard series) and as a fan of the first three movies, I’m excited by what was glimpsed. I’ve always enjoyed Bruce Willis’s performances and give the guy massive credit for raising a family amidst the Hollywood drama. He’s a regular guy — a guy you can have a beer with, expect to show up randomly in an internet chat room, and talk candidly about life.

He’s also in the market for an electric car. Or at least, has been since chatting about the idea during a press tour in 2006 for Over The Hedge. “’I live in Los Angeles and spend about five hours a day in a car. I know a lot of people who used to own those big cars but are changing over. I’m getting an electric car because it makes sense to use an alternative to digging up oil.’”

Recently, when asked if he had followed through on his purchase, Willis replied that he was “still looking into it.” We believe him, especially considering his views on pollution and air quality in Los Angeles. In a recent interview with Newsweek, Bruce said, “They say that growing up in Los Angeles is the equivalent of smoking a pack and a half of cigarettes throughout your entire childhood. It’s horrific when you can actually look at the air and see it.”

This is one the reasons why he moved his family to a tiny country town in Idaho several years ago. So, we know he cares. But Bruce, isn’t it time? If you’re not happy with the selections, there are plenty of great companies out there that will convert the car of your choice to an all-electric. Surely, the success of Live Free or Die Hard will afford a little pocket change for the cause.

So, let’s chat about it. I’ll buy you a beer.

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