by Michael dEstries
Categories: Transport.

I just caught the first 10 minutes of Live Free Or Die Hard (the 4th film in the Die Hard series) and as a fan of the first three movies, I’m excited by what was glimpsed. I’ve always enjoyed Bruce Willis’s performances and give the guy massive credit for raising a family amidst the Hollywood drama. He’s a regular guy — a guy you can have a beer with, expect to show up randomly in an internet chat room, and talk candidly about life.

He’s also in the market for an electric car. Or at least, has been since chatting about the idea during a press tour in 2006 for Over The Hedge. “’I live in Los Angeles and spend about five hours a day in a car. I know a lot of people who used to own those big cars but are changing over. I’m getting an electric car because it makes sense to use an alternative to digging up oil.’”

Recently, when asked if he had followed through on his purchase, Willis replied that he was “still looking into it.” We believe him, especially considering his views on pollution and air quality in Los Angeles. In a recent interview with Newsweek, Bruce said, “They say that growing up in Los Angeles is the equivalent of smoking a pack and a half of cigarettes throughout your entire childhood. It’s horrific when you can actually look at the air and see it.”

This is one the reasons why he moved his family to a tiny country town in Idaho several years ago. So, we know he cares. But Bruce, isn’t it time? If you’re not happy with the selections, there are plenty of great companies out there that will convert the car of your choice to an all-electric. Surely, the success of Live Free or Die Hard will afford a little pocket change for the cause.

So, let’s chat about it. I’ll buy you a beer.

About Michael dEstries

Michael has been blogging since 2005 on issues such as sustainability, renewable energy, philanthropy, and healthy living. He regularly contributes to a slew of publications, as well as consulting with companies looking to make an impact using the web and social media. He lives in Ithaca, NY with his family on an apple farm.

View all posts by Michael dEstries →
  • kent beuchert

    Dear Michael, it’s NOT time to buy an electric car.
    A few well-heeled Hollywood actos anxious to promote their public image (despite those manslaughter charges, etc.) have bee scooping up obnoxiously expensive but impractical electric cars, implying that the hamburger flippers should get on board and
    start buying those $100K Evs that can’t get them to a vacation spot and back. Or even TO that vacation spot.
    If you want to be responsible, advocate waiting for a plug-in that GM is now developing. It is actually affordable, thus will have a billion times the
    effect on the enviornment that those few actors’
    overpriced, underperforming EVs will have. Pushing electric cars with the current price of batteries is just DUMB. Really dumb.

  • roz

    uh are there really cars for him to buy??? conversions don’t have the greatest range. better for him to buy a bioD something or something.

  • http://jnshoopblogspot.com Jim

    I own two cars. One a ’96 Ford pickup, two a ZAP Xebra PK. For about 90% of my driving I use the electric PK. $47 of gas per week if using the Ford, $5.28 for electricity (hydro source) using the ZAP. The ZAP had a cost of $10,000. Yes, it’s limited, but it works for 90% of my driving. The time is now to support EVs. If we don’t support them at this stage of their development, we won’t see the next stage.
    Jim

  • http://www.ecorazzi.com michael

    Yea, I don’t see price as being a barrier to celebrities…$100K is not a lot of money for these people. What I do see if a trickle-effect — like you mentioned with the Volt — that will eventually bring the price down.

    Hey, in the beginning, only the rich could afford cars that ran on gasoline or electric as well. If there’s more support behind the technology, there will be more development, more research, and eventually increased mass production.

  • Jim

    Bet he would drive a Tesla.

  • Mr Know-it-All

    AND YET ANOTHER CLUELESS CELEB…HMMM, LET’S SEE HE DRIVES 5 HOURS A DAY AND THINKS A BATTERY ELECTRIC CAR WILL MEET HIS NEEDS?!!! TRULY THE BLIND LEADING THE BLIND.

    EVERYONE, LISTEN UP, PLUG-IN ELECTRIC HYBRIDS ARE “MANY” YEARS AWAY FROM A CERTIFIED PRODUCTION MODEL BEING IN ANY SHOWROOM, BUT KEEP DREAMING…

    BRUCE – BE THE FIRST CELEB TO BUCK THE TREND OF PRIUS NUMBSKULLS AND MISLEADING BATTERY EV ZEALOTS!

    BUY THIS CAR!
    http://www.civicgx.com

    DRIVE A PROVEN AMERICAN MADE CAR (OHIO) THAT HAS THE HIGHEST SAFETY RATING, CLEANEST INTERNAL COMBUSTION VEHICLE IN THE WORLD, AND OH YEAH, YOU CAN REFUEL IT AT HOME FOR 1/2 THE COST OF GASOLINE, OR AT ONE OF THE 200 PUBLIC STATIONS IN CALI FOR 2/3 THE COST OF GASOLINE.

  • Pat

    EVERYONE SHOULD BUY THE ZAP CAR..
    THE NEW LOTUS DESIGN ZAP COMING IS IS SWEET..